FOUNDER

Enjoyed a 15-year career in the hunting industry leading marketing efforts for brands like YETI and Duck Camp. He’s also been executive editor of Petersen’s Hunting Magazine as well as editorial director at MeatEater. Ben has built and managed teams while developing successful strategies in conservation, editorial, brand marketing, and community marketing. Working in both marketing and content for impactful brands gives Ben a unique insight into the intersection of the two. He served a successful six- year tenure on the North American Board of Backcountry Hunters and Anglers. Through all of his work in the industry Ben has found one thing to be true: Best Story Wins.

DESIGN DIRECTOR

Bill brings 29 years of experience working at advertising agencies and in client-side leadership positions at global brands. His creative and strategic background includes award-winning global advertising campaigns for Fortune 100 companies, Super Bowl commercials, Hollywood and editorial IP development, and feature-length documentaries on Network Television. Bill’s areas of expertise are the consumptive and non- consumptive outdoor worlds, rural American audiences, automotive/off- road, CPG food and beverage, consumer electronics and men’s premium luxury categories.

HEAD OF PRODUCTION

Sean is our weird artsy guy, with a business glitch. Obsessed with all things storytelling while entertaining an economics degree-fueled business habit, Sean brings a full-service production background to Woodside. Past folks that have trusted his eye and shutter finger have included Cabelas, MeatEater, Leatherman, and more. He also has quite the knack for narrative, with over 100 episodes of broadcast television produced and delivered. As Sean likes to say, “we live at the intersection of art and business.

HEAD OF BUSINESS DEVELOPMENT

Originally hailing from the Pacific Northwest, Casey moved to Montana in 2017 to pursue a life and career in the outdoors. He brings his creativity and acumen to WOODSIDE to drive better planning and execution of strategies in management, sales, programming, business development, and marketing. Casey's recent experience leading monetization strategy at MeatEater allows him to pull insights from a wide range of former projects.

EDITORIAL LEAD

Sam grew up chasing steelhead and blacktails through the rainforests of Western Washington before studying journalism at Gonzaga University and the University of Montana, interspersed with summers commercial salmon fishing in Alaska. That path led to positions as a freelancer, staff writer for RMEF’s Bugle Magazine, editor of BHA’s Backcountry Journal, and supervising editor of MeatEater’s digital publication. He specializes and relishes in telling stories, especially those related to hunting, fishing, boating, travel, and conservation.