The Adventure of Growth

WRITTEN BY Sam Lungren — Director of Editorial

It’s in the adventure and the authenticity.

Adventure lies at the core of the outdoors industry and community, the collective craving of our entire audience—to go, to get lost, to get found, to see something profound, to feel something again.

Transportive media and marketing brings those experiences close enough to taste without actually leaving the home or office. It delineates a pathway of aspiration for personal journeys of discovery alongside affinity for the brand.

That is nothing without authenticity. Angler, hunter, hiker, climber, boater, or birder—everyone has an invincible smell test, a nose for inauthentic messages. The language of the outdoors cannot be faked.

The visual content created for Lindell Yachts prior to our engagement with the brand was technically sound yet lacking the angler’s eye. Likewise, the stories and characters did not compel the serious sporting audience and clientele the company coveted.

So, for our first major production with Lindell, we knew we needed to do the most hardcore trip with the most charismatic host. Seven hundred nautical miles later we were off Alaska’s Prince of Wales Island, trolling for chinook, fly fishing for steelhead, and set-lining halibut with hand-carved Tlingit hooks dating back 10,000 years.

The audience grew in size and engagement, captivated by true, authentic adventure. You can’t trick a sportsman. Only those fluent in backcountry mishap and majesty may recount them.