Limitless Art and Business Convergence

WRITTEN BY Sean Weaver — Director of Production

There has never been a time in human history where people have more opportunity to share information, inspiration, and story through nearly limitless mediums. Gonzo journalism, threads on x, e-commerce businesses fueled solely by ai-generated imagery. No matter the product, the digital world is a vehicle of limitless proportions for art and business. Analog-only radios sold online? You got it. Digital art on digital billboards for a digital subscription in the physical reality of a downtown? Absolutely possible. The paint, easel, and canvas can now reach anywhere. Every story can reach ears and eyes that resonate with it. I mean my god, there’s gotta be a dozen tuna fishing tv shows. For the right business, those tuna fishing shows are the golden egg. They are the right art to be made and captured. 

Using camera and computer to make that story live to its fullest potential isn’t just about art for the sake of it in an agency. It’s craft, it’s trade, and it’s aligning the seedling of a story with the strong branching tree that marketing and advertising helps feed. The job of a Director and Producer in a marketing agency is to use the tools of art, technology, and man to accomplish brand goals. To live at the intersection of art and business. To give guidance to the art. To always have in mind the beginning and end of the lifecycle of any creative works. To see the fit and function of his crafted work in its entirety. And to make it fucking sexy. 

See the story. Feel the story. Capture the story.